Project: Always On Social Content
The challenge:
The Toronto Arrows were the latest addition to Major League Rugby in 2018. With no current social presence, we were tasked with building a loyal fan following via social media.
The solution:
Inspired by existing sports franchises, we earned attention by creating content verticals which spoke to fans’ interests in the team and the game. Starting line ups, stat cards, and new player announcements helped fans feel the team had an existing legacy, while allowing them to follow along with unfolding matches.
CHRIS D'ALESSANDRO 