Thought Café

^{Project: New Video Series}

The challenge: 
Content production house, Thought Café was looking to showcase their new AI-generative animation service, which helps to quickly product educational content for their various clients.

The strategy: 
By developing owned content verticals, Thought Café could showcase their capabilities, as well as the value of the content itself. However, we also wanted to show we could make complex concepts both simple and entertaining …

The creative:
In my script for the video, I took the relatively complex topic of gene therapy and used familiar pop culture references to both explain the concept, and drive attention to the video. I combined both the pop culture imagery with calls for infographics to simplify the scientific concepts.