TD Bank

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The Problem:
After being accused of high-pressure sales techniques, TD Bank wanted to make the most of Customer Appreciation day to win back favourability.

The Solution:
We told emotional stories about real community heroes (and TD customers) and showcased how TD rewarded them for their efforts in an OLV series.

As the campaign’s lead content strategist, I developed a paid social media plan and worked alongside creative to develop a content narrative. Aiding as a copywriter, I wrote copy for social media posts.

Across all channels, the campaign generated over 25 million views—making this TD’s largest social OLV campaign to date.