Project: Promposal
The problem:
Hudson’s Bay wanted a fun way to “prompose” (prom + propose) over social media. The ultimate goal being to raise awareness of their prom campaign.
The solution:
I went for the funny bone and created “pun-prosals”—using humour to increase social engagements.
Fun fact: Illustrations were done by the very talented Jared Kinsella.
CHRIS D'ALESSANDRO 