Birds of Prey

^{Project: birdsofpreyshoes.ca}

The problem:
The white leather minimalist sneaker is a fashion staple. However fast-fashion sneakers fall apart far too easily, while designer brands are prohibitively expensive.

The solution:
I conceptualized and launched my own e-comm sneaker brand, selling the highest quality possible product.

The result:
We completely sold out our first “drop”. Demand was so high, we had to order overstock.